Combined with a fresh modern Detroit landmark that builds on the tradition of both automotive design is the heritage Wonder Bread Factory that is partially re-instated on site. Through the use of tinted glass, steel and automotive themed curvilinear massing and banded light treatment, NORR has provided continuity with this tradition. As surveys conveyed, user groups, non-user groups, local neighbourhood committees including the MotorCity Neighborhood Partnership, and employees suggested the new casino thematically draw upon Detroit’s automotive and industrial history, revitalizing past Detroit architectural styles. Within the entertainment industry, Detroit is widely regarded as one of America’s strongest markets-perhaps the strongest in per capita terms-particularly in live music and theatre. NORR was the executive architect while Giffels LLC were the Engineers of Record. The expansion to MotorCity Casino was awarded by Detroit Entertainment LLC to NORR Limited and Detroit-based company, Giffels LLC.
